Dr.C K Prahalad Indian Management GURU

C.K. is a well-known management guru from India and settled in Michigan, USA. He is currently in third position in management gurus through out the world. His latest book dealt about the poorest of the poor. He uses to advocate his point to the big corporate company about the strategy called Bottom of the pyramid (BOP). We are all so for heard about BPO (Business process outsourcing) only. This new concept emerging very recently from market giants. Nearly around 5 billion poor people are living in this world. This is the very big market space. The big companies not only look the top of the pyramid but also they account the bottom of the pyramid. He had done a Phd from the corporate strategy of the multinational companies.

Dr.C.K.Prahalad’s The fortune at the bottom of the pyramid book voted number one management book from the world forums. The book has been praised by many business and political leaders, including Bill Gates, who said that, “Drawing on a wealth of case studies, The Fortune At The Bottom Of The Pyramid [is a] compelling new book [that] offers an intriguing blueprint for how to fight poverty with profitability." Madeleine Albright, former U.S. Secretary of State, said that “The Bottom of the Pyramid belongs at the top of the reading list for business people, academics, and experts pursuing the elusive goal of sustainable growth in the developing world."

His major idea is that the poverty can be solved by the big corporate profitably. More over he says that the poor has more than $14 trillion dollars of purchasing power.
The major incorrect assumption of ours is that the poor don’t have money to purchase anything. This is absolutely untrue.